The European Commission is organising a workshop on codes of conduct on audiovisual commercial communications of foods high in fat, sugar and salt to children. The newly adopted Audiovisual Media Services Directive places an obligation on the Commission to encourage media service providers (both traditional and on-demand) (art. 3e (2) of the Audiovisual Media services - AVMS - Directive) to develop codes of conduct relating to audiovisual commercial communications for HFSS food to children.
http://ec.europa.eu/avpolicy/reg/avms/codes_2009/index_en.htm