On average, children’s cereals have 85 percent more sugar, 65 percent less fiber and 60 percent more sodium than cereals marketed to adults. These findings are part of an extensive analysis of children’s cereals conducted by researchers at the Yale Rudd Center for Food Policy and Obesity as part of the RWJF-funded Cereal FACTS (Food Advertising to Children and Teens Score) project. The results of this study will be presented at the 2009 Obesity Society Meeting in Washington, D.C.
The complete report, Nutrition and Marketing Ratings of Children’s Cereals, offers unprecedented insight into the nutrition profile of children’s cereals and reveals how food companies are reaching kids to promote these products. It also includes recommendations for protecting children from marketing for unhealthy products.