The European Union has launched a major initiative to counter the growing problem of overweight children in Europe. The Healthy Eating Campaign complements the School Fruit Scheme and the School Milk Scheme, important initiatives to promote a more balanced diet and healthier eating habits among children. "It is clear that we must act now," said EU Agriculture Commissioner Mariann Fischer Boel. "...[W]ith the healthy eating campaign we deliver the message that 'it's fun to be fit' right to the school gate." It is estimated that around 22 million children are overweight in the EU, of whom 5 million are obese.