The CIBER Business Language Conference provides the opportunity for teachers, scholars, policy makers and business leaders to discuss business language education. The conference thus responds to the overarching mission of the U.S. Department of Education’s CIBER grant program to enhance the competitiveness of U.S. business globally by linking the human capital and information needs of the U.S. business community with the international education, language training, and research capacity of universities across the United States. Next year, Penn Lauder CIBER and the Lauder Institute will host this important event, which ties into the larger national discourse about the ways that language education must keep pace and meet future challenges for applied language programs in light of research, trends, and needs of the changing economic environment. We are pleased to partner with the Penn Language Center to extend the breadth of expertise and reach.
Through the lens of literacy as a critical construct in the fields of second language acquisition and education, scholars, practitioners and speakers will be invited to share ideas and charter new directions for language and cross-cultural training. The notion of literacy frames the discussion of cross-cultural training as situating appropriate understandings and meanings in proper contexts (discursive practices in specific cultures and contexts depending on factors such as who is speaking, what they are speaking about, and the channel of communication).
http://lauder.wharton.upenn.edu/2010ciberblc/